A long-time back Facebook's traffic objective was so cheap that site owners could only make money by driving traffic to pages with display ads. This is a strategy known as Facebook advertising arbitrage. But as the cost of advertising has risen, this too is a strategy that has essentially gone extinct. Of course, the "traffic" objective is still being used in 2021. Some sites use it to drive top-of-the-funnel awareness of their product or service. Others still use a form of arbitrage, where they are monetizing through affiliate offers. So first, let's look at the basics of Facebook traffic as stated by the best digital marketing agency in Sydney, Australia, BitQuest.
Facebook advertising benchmark studies are useful for comparing what other people in your industry are doing. However, they are just for understanding what strategies advertisers are not using to do advertisement. For example, we know that conversions are the most popular motive on Facebook. We also know that people who are known to convert—specifically, those who buy a product or service from a new brand as a direct result of an ad—are some of the most targeted users on Facebook. As such, advertising costs are higher on average for those users.
1.Be Creative with Targeting Life Events
Some types of businesses or campaigns are based on selling to people who have experienced some major life event. Funerals, for example, clearly want to connect with people who are planning a funeral, who are seriously ill, or have lost/lost a loved one. If you have just bought a new house or apartment then moving services want to come to you. Wedding photographers target people who are engaged. Facebook has every conceivable life event targeting option, as we post these on our timeline. The Life Events parameter is unique in that you can choose to target people at specific intervals of time. Possible date ranges can be 3 months, 6 months and one year as stated by the best digital marketing agency in Sydney, Australia, BitQuest.
2.Build Loyalty with Facebook
Getting in front of your existing customers and app users on their favourite social networks strengthens your brand, but also gives you the opportunity to increase lifetime customer value, order frequency and loyalty. It works the other way around too – you can increase the effectiveness of your campaigns and avoid wasted clicks by excluding your existing customer list. For example, if you're offering a free trial to new users, there's no reason to show it to your loyal customers.
3.Expand To Lookalike Audiences
A Lookalike Audience is a logical next step once you have a good Custom Audience strategy. Even if you don't have your email or phone list, you can still mirror your Facebook fan base. Similarities allow you to expand beyond your reach, but still target people with highly specialized profiles, creating an audience that appears like your own targets. If you don't have a list or a substantial Facebook following, you can still create a Lookalike Audience by using the tracking pixel to create a website Custom Audience to mirror.
4.Quality Material
To get the lowest possible cost per click on your Facebook ads, priority number one is making your content good enough that it encourages positive engagement. Shares lower your total cost per landing page view, and likes let Facebook know your ad is of high quality and they can show it to more people. Of course, every marketer thinks they have the best content. So, this is where it is useful to have a third-party perspective on the quality of your content.
5.Inspire People to Share
By making content great enough that people want to share it, you can use the unique copy to steer them in that direction. Personality traits or hobbies can also work well here. Personality traits or habits also can work well here. For example, in driving traffic to an article on gig economy jobs, I used the personality trait "introvert" in the ad text. Ideally, they want to check out the content themselves, as well as have a specific person in mind so they can share it.
6.Create Content with Mass Appeal
Since positive engagement lowers your advertising costs, you want a large percentage of people who see your ad and content to like or share it. This means that it is best to create ads and content that attracts as many people as possible. From my testing, larger audience sizes have resulted within the lowest cost per click. For those with smaller niche audiences, this may require some outside thinking.
Bit Quest Australia is the best digital marketing agency in Sydney, Australia,. With well-qualified and well-coordinated team members Bit Quest helps you to find an effective digital marketing solution for your business organization that will take your business to another level. Please do visit our official website- https://www.bitquest.com.au/ for more information.