Engaging audience members, delighting sponsors and engaging exhibitors while driving a positive ROI for the customer is at the heart of every successful event. Add to this the moving parts of managing speakers, tracking session timing and audience participation, and it's easy to see that creating and managing successful events is no easy task. The need to transition to a virtual environment, while continuing to offer great event experiences, has driven event planners and their attendees to learn, adapt and change in significant ways within a short time span. The same can be said for event management platforms, which have had to adapt to a rapidly changing market.
The process of registering attendees is easy to complicate. Provided you have a way to roll out a customizable form that's ready to accept all the information you need, there's nothing more to worry about. However, 'customizable' means a few things. First, your pages must be fully branded. This includes any logos, colors, and elements that people associate with your event. Along with providing a clear, consistent user experience, it will give assurance on security. You should be able to ask the questions you want, rather than the questions your software asks. Everything should be optimized, right up to the language you use. Lastly, to ensure a seamless user experience and a quick conversion, your software should be able to finalize each transaction on its own.
Digital check-in removes the hassle of using a paper-based system to register attendees once they arrive. We won't go over the personal merits of scanning someone's QR code against searching for someone's name on a list of potentially thousands of delegates. Let's say your staff will thank you later. Beyond basic scanning (usually facilitated via smartphone cameras), organizers should see value in making all tickets and codes available through the official event app. This way, the attendee barely has to navigate through their email account to receive their recognition.
To register attendees, you need pages. These are best contained within your own website, where you can accept registration and submit all the important information surrounding your event. These must be supported by your official mobile app - a staple of today's events - and synchronize with all the data kept within your software.
Nowadays, attendees prefer to have everything on the smartphone. Instead of ordering a printed agenda at a hefty cost to the environment, why not give them the luxury of crafting your own? Personalized agendas can include sessions, workshops, meetings with attendees, and anything worthy of a reservation. At a time when personalization, eco-friendliness and smartphone use are the big industry talk, it makes sense to use a solution that feeds into all three.
It is very difficult to replace mature systems, and it is not only with event management platforms. Like everything, old things are hard to break. If your event requires flexibility with any aspect of event planning, make sure your event management platform offers it all. Otherwise, you may need to speak with a customer service representative to fix the software that best suits your particular needs.
An event management platform can help you plan, promote, engage and measure your events. From budgeting, finding locations, creating online events, engaging attendees to reporting, collecting feedback and measuring your event’s return on investment – event management platforms allow you to automate your event planning tasks and manage small but important tasks. Can help reduce the hours spent on By automating most of your tasks, you will not only save time but also increase your productivity. The event management platform is definitely a trendy supermarket for all event planners.
Cybercrime represents a growing issue for organizing organizations around the world. Even private meetings of less than 50 people can collect highly valuable and sensitive data. If it is stored on your event management platform, you need assurance of how well it is being protected. Your perfect partner will have internal security experts to conduct regular audits of your technology and servers. Watch out for ‘peripheral’ tests, which account for some inaccessible areas and servers with DDoS and malware protection.
When it comes to events, data decides. It can help you spot trends that ultimately shape your marketing, processes, and interactive experience. Through real-time analytics, we can see who is checking out with tickets, and who is considering their decision. But that’s not all. If you really want to be data-driven, you’ll need software that allows you to analyze all the interactions that happen in your Events app. From here, you can access information about popular speakers and attendees while viewing session bookmarks and meeting requests. Then you will have an idea to invite people back for the next year.
Of course, event management software can’t do it all. Big events can really use additional platforms to get the most out of their investments. We’re talking customer relationship management platforms, task management systems, and anything that complements the life of an event organizer.
Each of the tools listed above is what we’ve come to expect from a comprehensive, all-in-one event management software platform. Of course, not all private meetings justify the networking convenience and real-time analytics. They may need a way to register and check in attendees, but that’s about it. Up until this point, it is recommended that you use a platform that enables you to select the features you need on an event-by-event basis. That way, you can benefit from advanced functionality when you need it.
BitQuest Australia provides the best onsite event registration service in Australia. With well-qualified and well-coordinated team members they help you to find an effective digital marketing solution for your business organization that will take your business to another level.