Year after year, Facebook continues to be a great channel for marketing thanks to its reach and the many possibilities of Facebook Ads. However, this does not mean that you should always do the same type of marketing on Facebook, as the behaviour of users and brands is constantly evolving. Staying up to date with Facebook trends is essential for effective marketing as stated by the best Digital Marketing Agency in Sydney, Australia, Bit Quest Australia.
Facebook's top trends for 2022
1. Facebook Live
For businesses with limited advertising budgets, Facebook Live can be an excellent marketing tool to increase awareness and increase sales. This trend won't go away anytime soon as Facebook users are known to watch videos on a daily basis. Facebook statistics also show that businesses that use Facebook Live to promote or sell their products do not receive at least 178% more than average post engagement. It is also said that Facebook Live is performing well as compared to the already recorded videos.
2. Customer Journey Tracking
Journey mapping is an important process that needs to be done correctly if you want to understand your customers deeply. Facebook's new attribution tool makes it easier for businesses to track their customers' online visits. Unlike existing methods, the tool allows you to view touch points such as landing pages, posts, reviews and ads that lead to a specific purchase. In short, it provides business leaders with a clearer picture of the entire customer journey that allows them to measure the value of individual sales channels.
3. Prefer Short-Form Videos
With the complete acquisition of TikTok and the success of Reels on Instagram, Facebook is joining the ranks and prioritizing short-form videos. This applies to organic and paid ads. Users are more likely to engage with the video.
4. AI, Automation and AR will be used more
Facebook is investing heavily in artificial intelligence (AI) to help improve ad performance on the platform. Not all tools are available yet, but they are worth testing to see if they improve your ROI. Facebook also recently introduced Augmented Reality ads, which allow users to do things like wear makeup or play games.
5. Facebook Stories
Although originally invented by rival Snapchat, publishing stories is now dominated by Facebook, which now boasts more than 1 billion stories shared daily through the platform. So, what makes Stories a notable Facebook trend? Facebook founder Mark Zuckerberg thinks stories will play an important role in the future of social media for several reasons. Mark Zuckerberg gives three reasons why stories are relevant in the years to come. First, many consider Stories to be the new newsfeed. It has changed the way Facebook users share everyday events. And as the stories happen in real-time, sharing happens almost instantly, keeping friends constantly in the know. Stories also work well with smartphones, making them highly suited for today's users, most of whom use mobile devices. Finally, Stories support user privacy, a feature that most people find useful nowadays.
6. Overpaid advertising spends
Content marketers are increasing investment in paid social advertising, with the majority of social media advertisers investing in Facebook ads. The social media platform continues to generate top dollar revenue from advertisers. As social ads become more effective, so does the popularity of Facebook ads. However, investing in Facebook ads requires some thought. Social media platforms have retargeting features that you can use to zero in on customers who are already interested in your offerings. You can further improve this process by promoting ads reviewing a particular product or service. Safe to say, this is one of the most popular Facebook advertising trends
Tools like Facebook Live and Stories will emerge as popular and effective marketing tools because they are free to use and can take advantage of the fact that users spend more time watching videos than other media. Given all these Facebook marketing trends, the potential for your business to benefit from Facebook is quite high. But as they say, the truth of pudding lies in the food. You will have to try the social platform to see if it works for your business.
Bit Quest Australia is the best Digital Marketing Agency in Sydney, Australia. With well-qualified and well-coordinated team members Bit Quest helps you to find an effective digital marketing solution for your business organization that will take your business to another level. Please do visit our official website- https://www.bitquest.com.au/ for more information.