A website is useful in today's digital world to serve many different purposes and help your business grow as stated by the best digital marketing agency in Sydney, Australia, BitQuest Australia. The days are gone of having a skeleton website and filling it with shallow articles full of keywords worked. Today, a carefully designed website is central to being successful online, which is where people increasingly spend their days. Website design matters so much that it is one of the essentials of a good digital marketing strategy. Your website is a place where users come to see what you are offering and doing. People associate it with the messages and activities you are doing in your business, both online and offline. Let us discuss the importance of web design in digital marketing plans from top digital marketing agency in Sydney, Bit Quest Australia.
The first impression of your website is from website. They will judge your business within seconds whether it is positive or negative. Therefore, to make a positive impression your website needs to look attractive, your business will have an instant positive impact on your visitors. If they will not find your website attractive, it will prevent them from visiting your page. Web design is important because it affects how your audience sees you and your branded product. The impression you make on them can either lead them to stay on your page or leave your page and turn to a competitor. A good web design helps you to up hold leads on your page.
Design has a huge impact on how easy it is for visitors to find what they are looking for from your website design. Research shows that 86% of your website visitors want to see product or service information, 65% want contact information, and 52% want an introduction page for your business. Your web design should make these things as simple as possible - otherwise you will frustrate your users and potentially drive them away. Consider using standard conventions, such as placing your primary services in your main navigation, and showing your phone number in the upper-right corner of your site. Even if your website works perfectly, a poor website design can make users feel that it is hard to access or find what they need.
Always keep users in mind, while designing your website and planning your brand image. Make sure your website is intuitively easy to use. Otherwise, users will lose interest and leave. Make sure it's easy for users to find and click all the links on your website, and make sure the website loading speed is fast. The website should also be mobile friendly to display properly whenever users are accessing it on their mobile devices. Google now considers website loading speed and mobile friendliness to be major ranking factors in its search results pages. If you want your website to rank high on Google, optimize it for these factors. Users also love visiting websites on mobile devices and want them to load faster.
Good web design helps and guides your users and tell them where you want them to have a look. On your website, your design can draw more attention with special offers, highlight calls to action, and help users identify buttons and clickable elements. All of these things can help motivate users to do what you want.
Web design can have a huge impact on digital marketing strategy. If you take wrong steps in web design, it can affect your brand image as well. Make sure no one area of digital marketing is affected and cover all of them as part of your strategy. Web design plays a vital role in everything from branding a website to SEO to social media outreach. Trying without proper knowledge can create negative effects. Hence, it is advisable to consult a well-known web design company and digital marketing agency in Sydney, Australia who can guide you through the conversion. BitQuest is a well-known digital marketing agency in Sydney, Australia. Our digital marketing strategy will allow you to analyse, engage and convert your target audience in real time. Please do visit our official website https://www.bitquest.com.au/ for more information.