Innovative E-Commerce Promotion Ideas for 2021

Innovative E-Commerce Promotion Ideas for 2021

While we do our best to keep updating these ecommerce business ideas according to the latest ecommerce trends, it is still possible that one or more ideas may already be implemented. But that doesn't make that idea obsolete. A thought never ends. You can always experiment with the idea or implement it in a different way. Or else hire a good website developer like BitQuest Australia for e-commerce website development in Sydney and to get a great experience.

1.Free Shipping Promotion

It's no secret that everyone loves free shipping. Additional shipping charges contribute to cart abandonment during the checkout process, also known as the Achilles heel of the ecommerce website. In addition to eliminating an expense many of your visitors might expect, free shipping can simplify the entire sales process. Whether you offer site-wide free shipping or limit your promotion to specific categories and products, your customers can browse with confidence knowing that the prices listed are what they'll actually pay for. Plus, they won't be caught with an extra charge when they're ready for checkout. From a psychological point of view, if your visitors are convinced that the value they see is an accurate representation of their final cost, you will benefit.

2.Offer Free Samples

It is a challenge to build trust with site visitors so that they believe in the quality of your products. But this can easily be overcome by offering free product samples to put their mind to rest. You can charge only a small fee for shipping, or offer a complimentary freebie along with the purchase to get as many of it in your hands as possible. This idea is best used for small or perishable items that perish quickly. As it prompts the customer to return to your website to restock. Take a look at how this company provides free sample gifts with customers' purchases.

3.Run Flash Sales

Flash sales are promotions run within a specified time period that include a high-value proposition that potential customers will find irresistible. These sales promotions can be a significant discount, a product bundle, or even a high-ticket item on trending seasonal products. Flash promotional timelines are often combined with limited stocks to create a sense of urgency that attracts people to buy.

4.Create A Product Landing Page

A well designed product landing page can make a huge impact on your ecommerce sales. You can direct all traffic from marketing campaigns to a product landing page, which is specifically designed to persuade visitors to convert. Product landing pages are so effective because there is nothing else on the page to distract users, so they will be more likely to become customers.

5.Contests, Sweepstakes or Giveaways

Contests capture the attention of your audience with both curious and interactive elements, making them one of the most lucrative forms of marketing you can take advantage of. Plus, they're a great opportunity for you to show your products to a wider group of people - especially if you choose a winner based on the number of entries.

6.Automatic resale for replenishment

It's common for eCommerce stores to get stuck in a one-product purchase zone – whereby a customer who buys a product from your website is happy with it, but you don't give them a compelling reason to return and buy again. Depending on the nature of your product, there could be an opportunity to generate automatic sales. For example, if you sell products like face wash and you know that a specific customer will need to refill their face wash within a certain time frame, you can use email or remarketing ads to re-engage those customers. Can automate and schedule and encourage them. Buy a refill.

7.Exclusive or Complementary Cross-Sell

Cross-sell is a great way for an ecommerce store to increase your average order value by offering customers interesting or complementary products ready at the time of purchase. The most common cross-sell supplement for online stores is cross-sell, which strategically places a product alongside the product in the customer's shopping cart in order to improve or partner with the product. An alternative to traditional cross-sell is to offer a specific product that is only available when you buy something specific. The fact that some other product is only available during purchase makes it rare and exclusive, prompting more customers to take the bait.

Bit Quest Australia does the best e-commerce website development in Sydney. With well-qualified and well-coordinated team members Bit Quest helps you to find an effective digital marketing solution for your business organization that will take your business to another level. Please do visit our official website- https://www.bitquest.com.au/ for more information.